The highlight of last year was the Labelexpo which has shown that digital printing is dominating the market, digital printing is here to stay and expand. Many different digital technologies and applications were introduced, the question is no longer whether or not digital printing but which digital printing system is best suited for the actual market requirement.
We at Printing Innovation are mainly engaged in the printing segment of desk top printers which operates based on Memjet technology. Our successfully introduced iCUBE family we have shown was well received and sold from the stand. Our leading position as the early adapter and innovators in this market segment of labels has been confirmed at Labelexpo. We could also contract new resellers to expand our market rich.
Our new product iCUBE S as well as the roll to roll iP&D printer based on Memjet’s Sirius engine has created great interest and we got the confirmation that this new products are urgently needed in the market.
We had many of our resellers on our booth who discussed our PI-product with their customers. Our Belgium reseller Tasco donated their own beer brand decorated with an iCUBE printed label which was enjoyed by the visitors. Our resellers have reported greater demand for PI-products in their respective markets and see good opportunities to sell iCUBE printers. Also the iCUBE S sheet fed printer and iP&D Sirius based roll to roll printer have a great market chance.
Our three iCUBE models we offer for labels are very interesting for on demand printing with variable information for lower costs. Mainly iCUBE 2 and iCUBE 3 are the printers in high demand and our focus is on this products.
The iCUBE 2 offers high degree of 0perational information through the use of the display. It adds additional help for the operator to visually monitor the printer and by accessing the Tool Box all complementary operation function are available for the operator.
The iCUBE 3 is equipped with an android based on board computer and has a larger display than iCUBE 2 for better operation and information support. The PI software has all important functions to operate the iCUBE 3 printer as a standalone printer without tool box use.
All iCUBE models are offered with the new unwind and rewind designed and manufactured by PI, this units have improved the register and functionality as well as the looks of the iCUBE family.